I wanted a whole lot more free time than just two days off per week.

I realised from a mathematical perspective I was getting a negative ROI on my time. I was exchanging five (sometimes six) working days for two days off. That didn't add up to me, as there was always going to be a limit to my earnings when working for someone else.

I became burnt out, stressed and constantly bitter about my situation. 

Something needed to change, or I was going to implode! (queue dramatic music)

I had seen the amazing lifestyle of someone close to me who ran their own ecommerce store. I was equal parts  curious and envious. Their 'work day' consisted of around 20 minutes to check the bank balance, answer a few emails and ensure the well-oiled machine they had built kept ticking.
NB: It was later revealed that this lifestyle took years of setbacks and challenges. Not to mention the sleepless nights, 7 day work weeks and string of 16 hour work days to get it to that point. 

I knew I wanted that lifestyle, but I didn't know how to start my online business, where to start or what to start with. It was incredibly frustrating to begin learning a new process, only to find the techniques I was using were outdated and no longer worked. 

At the time of writing, I have spent thousands of dollars and possibly thousand more in hours learning how to etch out a living online. I have failed on so many levels it's ridiculous. I will leave the long sob story until another time perhaps. In the meantime, let's just say that finding even a nugget of success did not come easily for me....

Fast-forward from 2011, and I have been making a full time income online since around mid 2017. Now, my primary focus is on helping businesses grow through lead generation via my agency, as well as helping individuals tap into this vast entrepreneurial space that is the internet.

I do this through Facebook ads, business consultation and affiliate marketing.

This website was borne from the frustration of buying every single shiny object, method, way, hack, loophole and system I could find, only to be left frustrated. 

It is my goal to inspire and assist online entrepreneurs to navigate through the incessant B.S we're continually thrown. I have waded through the aforementioned B.S for too long, and learnt too much not to at least try to help.